With a vibrant and diverse background spanning over a decade in media production, social media strategy, journalism, and digital marketing, I’ve cultivated a rich portfolio of skills and experiences that drive growth, engagement, and innovative storytelling. From spearheading strategic social campaigns at Experian to enhancing community engagement for Kaplan, Inc., and directing media efforts for Mount Enon Missionary Baptist Church, my career reflects a consistent trajectory of excellence, creativity, and impact.
Current Role: Digital Marketing Specialist at Experian (2023 – Present)
In my current role at Experian, I’m at the forefront of digital advertising, managing comprehensive campaigns across major platforms and liaising with top-tier agencies. I’ve elevated our digital presence through strategic influencer marketing, data-driven optimization, and advanced software proficiency, significantly enhancing brand awareness and customer engagement.
Testimonials
Happy Clients
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Amazing Experience
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ROY MARSHALL
FOUNDER, PICASSO
Experience
Digital Marketing Specialist – Experian
(2023–Present)
- Manage digital advertising and acquisition campaigns.
- Lead influencer marketing initiatives, collaborating with agencies such as CreatorIQ, Influential, Whalar, Cameo, and VaynerSports.
- Monitor and optimize campaign performance to drive efficiency and results.
- Ensure creative content meets brand and legal standards.
Social Media Strategist – Experian
(2021–2023)
- Developed and scheduled B2C content across major social platforms.
- Identified trends and emerging platforms to expand reach.
- Produced visuals, videos, and storytelling-based content.
- Managed analytics using Khoros, Later, Talkwalker, and Brandwatch.
Media Director – Mount Enon Missionary Baptist Church
(2019–2024)
- Directed media production for both in-person and online services.
- Designed graphics, direct mail pieces, and multimedia content.
- Increased social media presence by 60% through optimized content strategies.
Social Media Specialist – Kaplan, Inc.
(2013–2020)
- Managed 10+ social accounts across Facebook, Twitter, Instagram.
- Created and edited content including infographics and news posts.
- Maintained content calendars using Sprout and Hootsuite.
Services
Digital Marketing & Campaign Strategy
I develop data-driven digital marketing strategies that strengthen brand visibility, improve engagement, and support acquisition goals. From planning to execution, I ensure campaigns are optimized for performance across all platforms.
Social Media
Management
I create platform-specific content, manage publishing calendars, and analyze KPIs to drive growth and engagement. My work spans Instagram, TikTok, Facebook, YouTube, Snapchat, and emerging platforms.
Influencer Marketing Execution
I manage end-to-end influencer campaigns—sourcing creators, reviewing scripts, working with agencies, and ensuring content meets legal and brand standards. My experience includes partnerships with major influencer networks and creator platforms.
Awards & Recognition
Recipient of multiple accolades for my contributions to broadcasting and public relations, including the Course Director Award at Full Sail University and first place in Special Broadcast by College Broadcasting Incorporated, underscoring my ability to produce compelling, award-winning content.