I lead end‑to‑end influencer campaigns that merge creative strategy, social expertise, and talent partnerships into high‑impact storytelling. Every project featured here is work I personally drove from negotiation to launch—from securing deals with creators and agency partners to building SOWs, managing vendors, shaping creative direction, and ensuring full legal compliance before content goes live. I craft influencer briefs, curate content, and position creator work for organic and paid distribution across YouTube, Meta, TikTok, and Snapchat. 

My experience includes collaborations with major brands like BET, UFC, Google, and other high‑visibility partners, alongside work with celebrities, athletes, and top‑tier influencers. The campaigns below highlight content I negotiated, creative‑directed, and scripted, each built to drive standout visibility and performance across social and digital platforms.